UppStay — Sustainable Nordic stays.

Align your capital with your values.

UppStay creates eco-conscious retreats that restore people and planet — while delivering long-term value to investors.

Get our investor brief and learn how UppStay generates impact and returns.

Investing in Sustainable Hospitality

Investments

We deliver competitive returns through eco-conscious short-term rental real estate in the Nordics, with transparency and professional management.

Guest Stays

Our properties are thoughtfully designed for rest, reconnection, and inspiration, offering cabins, glamping, and eco-retreats in stunning natural locations.

Sustainability

All projects follow ISO 26000 and CSRD guidelines, with a focus on climate positivity, circularity in design, and rural community revitalisation.

What is UppStay?

Investment Fund

We develop and manage a portfolio of sustainable properties across Sweden and the Nordics, focusing on long-term value creation through professional management.

Hospitality Operator

Our short-term rental properties are strategically located in nature-rich environments, offering guests meaningful experiences that enhance wellbeing.

Sustainability Champion

Every aspect of our business is designed with environmental protection and social responsibility at its core, creating positive impact for people and planet.

Building for the Future

Circular Design

Our properties incorporate reused materials and energy-efficient systems, minimising waste and environmental impact whilst maximising comfort.

Local Impact

We partner with local craftspeople and municipalities, boosting rural economies and creating authentic experiences that reflect regional character.

Climate-Positive

Every property utilises renewable energy sources and participates in carbon offsetting programmes that go beyond neutrality to create positive change.

Wellness-Centric

From designated quiet zones to nature activities and digital detox opportunities, we prioritise the mental and physical wellbeing of our guests.

Our Development Method

Site Selection

We identify nature-rich locations across Sweden and the Nordics, partnering with landowners who share our vision for sustainable hospitality.

Concept Creation

Each property is designed with a location-specific concept, whether focused on wellness, retreats, or rewilding experiences that connect guests with nature.

Sustainable Construction

We utilise modular, eco-friendly construction systems that minimise environmental impact while maximising energy efficiency and guest comfort.

Digital Integration

Our seamless direct-booking platform ensures a frictionless guest journey from reservation to checkout, with personalised recommendations.

Want to invest in the future of hospitality?

18%

Target ROI

Average annual return on investment for our portfolio properties

35%

Growth

Projected market growth in eco-tourism sector by 2030

100%

Sustainable

All properties meet rigorous environmental certification standards

We welcome strategic investors, developers, and mission-aligned partners to grow with us.

Contact us to receive our investor memorandum and book a call.