AI-Driven Hospitality for Boutique Lodgings
UppStay helps boutique hotels and unique stays become fully automated, guest-centric brands that grow direct bookings and evolve with every guest interaction.

The Problem

Traditional Hospitality is Stuck
Boutique lodgings struggle to compete with big chains and OTAs. Marketing feels like guesswork, guest data sits unused, and teams waste hours on repetitive tasks instead of elevating the experience.
The Solution - Autonomous Sales & Marketing Systems
Capture more direct bookings
Stop depending on OTAs and build a direct booking process that works on autpilot.
Automate sales, marketing, and guest communications
Operate at scale with smart automations and AI agents.
Continuously learn from guest feedback to refine your brand
Perfect the guest experience by automating the feedback loop and build loyalty.
Brand Evolution with Feedback Loops

Capture Feedback
Use reviews, surveys and quizzes to get guest feedback.

Analyze the data
Analyze with AI agents.

Prioritize
Prioritize improvements based on urgency and budget.

Improve
Automated allocation of responsibilities.

Our Development Method
Site Selection
We identify nature-rich locations across Sweden and the Nordics, partnering with landowners who share our vision for sustainable hospitality.
Concept Creation
Each property is designed with a location-specific concept, whether focused on wellness, retreats, or rewilding experiences that connect guests with nature.
Sustainable Construction
We utilise modular, eco-friendly construction systems that minimise environmental impact while maximising energy efficiency and guest comfort.
Digital Integration
Our seamless direct-booking platform ensures a frictionless guest journey from reservation to checkout, with personalised recommendations.
Want to invest in the future of hospitality?
18%
Target ROI
Average annual return on investment for our portfolio properties
35%
Growth
Projected market growth in eco-tourism sector by 2030
100%
Sustainable
All properties meet rigorous environmental certification standards
We welcome strategic investors, developers, and mission-aligned partners to grow with us.
Contact us to receive our investor memorandum and book a call.

